In a world where wellness events often feel like a race toward perfection, Ascott Indonesia is flipping the script with its latest lifestyle initiative: PajamASRun.
Set to take place on 7 December 2025 at the lush grounds of Taman Mini Indonesia Indah (TMII), this thematic running event invites participants to lace up their sneakers while dressed in pajamas.
The concept is as cozy as it is clever. Pajamas, typically reserved for rest and relaxation, become the uniform for a spirited 5.5K or 7.5K run. It’s a nod to Ascott’s brand DNA: comfort, community, and memorable experiences, reimagined in motion. Whether you’re a seasoned runner or someone who prefers a slow jog with a side of laughter, PajamASRun promises a refreshing blend of fitness and fun.
More than just a quirky dress code, the event is designed to foster connection. Families, friends, and colleagues are encouraged to run together, creating a vibrant tapestry of movement and camaraderie. Beyond the race, participants can enjoy wellness activities, live entertainment, and curated experiences that reflect Indonesia’s cultural spirit.
Philip Barnes, Country General Manager of The Ascott Limited Indonesia, describes the event as “a celebration of comfort and community,” emphasizing its role in promoting accessible wellness. And it doesn’t stop at fun, PajamASRun also carries a philanthropic mission. Proceeds will support local NGOs, extending the event’s impact beyond TMII’s gates.
Registered runners will receive a race pack, finisher medal, and entry to TMII, making it a full-day affair of movement, meaning, and memory-making. Special accommodation packages at Ascott properties sweeten the deal, turning a simple run into a weekend escape.
In a landscape crowded with ultra-competitive marathons and high-performance fitness challenges, PajamASRun offers something delightfully different: a chance to move with joy, dress with whimsy, and connect with purpose. Because sometimes, the most meaningful strides are taken in slippers.
For registration and details, visit Ascott’s official website or follow @discoverasrindonesia on Instagram.
