Bath & Body Works marks a scent-sational double milestone in 2025—35 years of spreading joy worldwide and a fabulous 10 years in Indonesia.
Known for indulgent body care, irresistible fragrance collections, and iconic 3-wick candles, the brand invites scent-lovers to celebrate at its immersive anniversary showcase at Grand Indonesia, Main Atrium, East Mall, from 14–26 October 2025, open daily from 10 AM to 10 PM.
Themed “Rayakan Indonesia,” the experiential pop-up brings beloved fragrances to life through interactive installations, product discovery zones, gifting experiences, and exclusive treats. Guests can enjoy limited-time offers, engaging activities, and special promotions throughout the event.
The celebration kicked off with a sneak preview on 14 October, followed by an exclusive event on 15 October featuring interactive zones, exciting giveaways, and a live performance by renowned Indonesian singer Vidi Aldiano, capped with a celebratory toast.
Visitors will step into a fragrance wonderland filled with Instagram-worthy décor and shareable moments. Shoppers can enjoy tiered treats: a decorative PocketBac with a minimum spend of IDR 550.000, hand cream with charm at IDR 700.000, travel-sized body care at IDR 850.000, and complimentary birthday sweet treats with any purchase. Photo booth fun and cheerful Fun Packs add to the excitement.
Taking center stage is Gingham, Bath & Body Works’ iconic fragrance with notes of blue freesia, sweet clementine, and soft violet petals—perfect for any occasion. Joining Gingham are five fan favorites: Into The Night, A Thousand Wishes, Sweetest Song, Champagne Toast, and the vibrant new Color Run candle collection.
“We are thrilled to celebrate this incredible milestone with our amazing customers,” said Matthew Gregg, General Manager of Bath & Body Works Asia Pacific. “Their love for our fragrances inspires every step of our journey.”
Follow @bathandbodyworks_id on Instagram for exclusive updates, behind-the-scenes moments, and more fragrance fun.
