Golden Rama Tours & Travel, in collaboration with Hong Kong Tourism Board, introduces the “Sapa Hong Kong” campaign. This initiative invites Indonesian travelers to reconnect with Hong Kong through its flavors, cultural richness, and inspiring experiences. Every journey begins with a greeting, and this campaign encourages meaningful exploration.
The campaign celebrates Golden Rama’s 54th anniversary under the theme “54PA Dunia,” encouraging travelers to engage with the world in a more intentional way. Hong Kong is the first destination in this series, chosen to coincide with the Hong Kong Wine & Dine Festival 2025.
From October 23 to 26, Central Harbourfront hosts Asia’s largest culinary event. This year’s festival returns with a vibrant format and extended hours until midnight. Under the theme “REMIX. Best of All Worlds,” the event features over 300 international pavilions showcasing wine and culinary creations from 31 countries, including debut appearances from the Czech Republic and Norway.
Highlights include the BEA Grand Wine Pavilion, which presents iconic labels such as Château Lafite and Mouton Rothschild. The Tasting Room offers exclusive collaborations between world-renowned chefs, including Andrew Wong from London and Chef Cheung Yat Fung from Beijing. Guests can also explore the Pairing Exploration zone, matching sweet, sour, salty, spicy, and umami flavors with classic wine varieties like Merlot, Chardonnay, and Shiraz.
Hong Kong Disneyland Resort adds a playful touch with themed dishes inspired by Disney and Marvel, along with the debut of Disney Wines from the Walt Disney family vineyard.
Golden Rama sees this collaboration as a way to reignite the spirit of travel and celebrate authentic experiences. According to Ricky Hilton, General Manager Communication and CRM, Hong Kong offers familiarity and surprise, making it an ideal place to rediscover the joy of exploration.
The #54paHongKong campaign encourages travelers to see the world with fresh eyes. Hong Kong offers more than a destination. It offers inspiration, creativity, and a renewed sense of curiosity.
