Jakarta’s creative scene came alive at Fred Perry Match Fit Night 2025
Held at Nirmana Falatehan in Blok M, the event blended music, movement, and style into one unforgettable experience. It was a night for those who live boldly and dress with purpose.
Fred Perry’s Match Fit campaign is all about showing up with confidence and originality. This year’s themes included Tributing Tennis and Legacy, Sport and Sharpness, Modernist Values, and The Fred Perry Shirt. Each one celebrated the brand’s roots while spotlighting its influence on today’s fashion and culture.
The music lineup kept the energy high from start to finish. The SIGIT opened with gritty rock riffs that shook the room. Goodnight Electric followed with synth-pop nostalgia that had the crowd swaying. Avhath brought a jolt of hardcore intensity, while Ali layered funk, afrobeat, and Arabic lyrics into a hypnotic groove. Patras closed the night with dreamy psychedelic pop, leaving the audience on a high note.
Beyond the stage, guests explored two immersive brand spaces. The Fred Perry Wall gave a visual tour of the brand’s journey from Wimbledon to underground gigs. The Match Fit Activation Room flipped the idea of a racket sport arena into a space for creativity and connection, inviting guests to interact, pose, and play.
Unita Fatimah, Brand Manager of Fred Perry Indonesia, summed it up perfectly: “Match Fit is about ambition and originality. It’s for those who dare to evolve and express themselves through style.”
The event also introduced Fred Perry’s new Indonesian website at fredperry.com/id . The platform gives local fans easier access to collections and stories that reflect their own creative energy.
Since 1952, Fred Perry has built a legacy rooted in sport and shaped by culture. Match Fit Night 2025 brought that legacy to life in Jakarta through sound, style, and shared experience.
