Guinness, the world’s number 1 stout beer, strengthens its presence in Indonesia through the official launch of Guinness Imported Draught.
Its iconic smooth and creamy taste, a touch of coffee and chocolate aromas, and a balanced blend of bittersweet and roasted flavors, Guinness Imported Draught brings an iconic profile that makes it a favorite among beer fans worldwide. Made from barley roasted precisely at 232°C, Guinness Imported Draught delivers a premium taste that remains consistent throughout all available formats.
Rajesh Joshi, General Manager of Diageo Indonesia, said, “We are delighted to introduce Guinness Imported Draught to Indonesia, a country full of energy and creativity with a strong sense of community, in line with the spirit that Guinness has always embodied. By introducing Guinness Imported Draught to Indonesia, Guinness celebrates its 250-year-old heritage while also integrating itself with the way Indonesians celebrate joyful moments with friends and family. From casual celebrations to special occasions, the iconic “two-part pour” ritual can now be enjoyed closer to home in Indonesia.”
The two-part pour ritual is a unique serving method that can only be done with Guinness Imported Draught. By pouring Guinness Imported Draught into a glass tilted at a 45° angle, consumers can enjoy millions of bubbles that form a soft foam on top of the stout. The foam will rise for a minute before filling about three-quarters of the glass. Afterward, consumers can pour the remaining Guinness Imported Draught and enjoy the drink in its entirety. Upon closer inspection, consumers will also be able to see that Guinness Imported Draught has a distinct, luxurious, dark ruby red color that sets it apart from other beers.
In addition to the legendary two-part pour ritual originating from the Dublin brewery, enjoying Guinness Imported Draught gets even more memorable through the various traditions coined by millions of Guinness fans worldwide. From enjoying a personalized beer with a printout on the foam through Stoutie that will bring fun to any table, to the ‘tilt the foam’ challenge that will make every night even more exciting, Guinness Imported Draught not only introduces a new choice for consumers but also brings home the world-famous Guinness rituals to Indonesia.
Available in tap format for consumption in bars and restaurants or in cans for home consumption, Guinness Imported Draught delivers a premium, accessible experience to be enjoyed at any time. The innovative nitrogen widget ball available in Guinness Imported Draught cans allows consumers to enjoy the same high-quality, smooth, and creamy taste as they would in bars, even when they’re enjoying the beer at home. This revolutionary innovation was first introduced in the 1980s and remains a hallmark of Guinness Imported Draught, delivering consistent, authentic quality in every pour.
Guinness Imported Draught’s presence in Indonesia also strengthens Guinness’ commitment to building partnerships with its partners in Indonesia. Guinness’ licensed partners in Indonesia get to enjoy access to the Guinness Microdraught, an innovation that would allow Guinness’ partners to perfectly serve Guinness Imported Draught, whether in large, vibrant venues or at intimate community events. Unlike a traditional tap system that typically uses nitrogen cylinders, Guinness Microdraught uses an air pump to force the beer out of the can, resulting in the iconic Guinness taste that has made it a favorite choice for millions of fans worldwide. Since its launch in 2021, Guinness Microdraught has reached more than 12,000 bars and restaurants in 150 countries.
“Globally, we’re seeing a trend where consumers are increasingly concerned about the quality of the drinks they consume. In response to this dynamic, we’re introducing Guinness Imported Draught in 15 cities to elevate Indonesian consumer experiences, strengthen our partner position, and drive growth within the premium beer category. Guinness Imported Draught is currently available in more than 1,000 bars, restaurants, and convenience stores across Indonesia, with more to come in the future,” explained Naomi Noviyanti Malau, Brand Manager of Guinness Indonesia.
Stay tuned to the upcoming excitement on the @GuinnessID, and get ready to be inspired and inspired by Guinness.