Introducing Pasarina by Ranch Market, a new brand presented by Ranch Market, which is the first premium local supermarket in Indonesia. Offering a unique concept that adapts a metaverse brand, Pasarina by Ranch Market is officially open at Sarinah, the first shopping center in Indonesia with cultural heritage status. Pasarina offers high-quality local products and is ready to provide a fascinating shopping experience through digital interaction with nuances of Indonesian culture and traditions.
Carrying the concept “Traditional Meet Modern”, where local products are provided along with selected imported products, people are able to choose from the wide selection of local products displayed including various leaf teas, soy sauce, spices, herbs, and many more. Chocolate from Kupang, East Nusa Tenggara is a distinctive example that not many know that Kupang produces quality chocolate with attractive packaging. By displaying products from all corners of Indonesia, Pasarina invites the public to get to know the product as well as to know more about the area of origin of the product.
People at Pasarina will experience a new and exciting experience through digital interaction using the Metaverse features, such as AI (Artificial Intelligence) technology with Computer Vision which is able to provide an understanding of 3-dimensional locations and provide user coordinates as well as 3-dimensional laser scanning technology to scan location in 3 dimensions. If you need a personal assistant, a Guidebot will guide visitors one-on-one to find out the best location and promotion of the desired product through the help of robots with Augmented Reality technology. Last but not the very least, if you love shopping while playing, Gamification provides an interesting new shopping process in the digital world with games and other interesting activities through the use of Virtual Reality.
Pasarina by Ranch Market presents the latest technology to provide a pleasant shopping experience for customers. Later all of this can only be enjoyed by accessing the TRUST Live application. In the future, the TRUST Live application will also be available for other brands owned by PT Supra Boga Lestari, Tbk.
