Newsdigibank by DBS unveils new campaign, 'Born Ready'

digibank by DBS unveils new campaign, ‘Born Ready’

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A flood of new investors in Indonesia has entered the stock market despite the coronavirus pandemic. This recent survey, conducted by KSEI (The Indonesian Central Depository), suggests that the number of capital market investors increased to 8.6 million in April 2022, which is 3.5 higher than the numbers in 2019.
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digibank by DBS’s latest behavioral research also reports that more than 50% of their customers, who have invested, still need assistance to determine the right financial decisions, particularly to the one which suits their profile and needs. Responding to these findings, digibank by DBS launches ‘Born Ready: We Are Born Ready to Invest’ campaign, in which digibank by DBS plays a role in providing solutions to encourage customers to invest and to achieve their financial goals.

The personalized products and services, provided by digibank by DBS for this campaign, include smart notifications to check curated information on market trends; digibank advisor that allows customers to do online consultation regarding investment product choices, digital financial tools that eases customers in choosing a range of investment products with mutual fund scoring, and a financial goal calculator from Infovesta.
Furthermore, the Born Ready campaign activities also carry out investment literacy for public through ‘Walk The Talk’ program, which is being held in five major cities, namely Jakarta, Bandung, Medan, Semarang and Surabaya.
As one of the pioneers of digital banking in Indonesia, digibank By DBS views personalized services as one of the superior features that represents ‘This is DBS digibank’, an intuitive and smart banking service to ease customers to do safe and convenient transactions, in line with their vision and mission ‘Live More, Bank Less’.
For further information, kindly visit and follow their Instagram accounts @digibankid and @dbsbankid
Widia Arianti
Widia Arianti
A day dreamer and night thinker who loves to listen and learn new things from people's stories. At work, she mostly covers pop culture, beauty, lifestyle and intriguing things on the internet. Her life includes free trips and good food.


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