PT Produksi Film Negara (Persero) (PFN) recently announced an exclusive collaboration featuring its legendary intellectual property (IP), Si Unyil, at Hotel Indonesia Kempinski Jakarta. The partnership is launched to celebrate the 64th anniversary of Hotel Indonesia, which falls on 5 August 2026.
The collaboration seamlessly blends cultural heritage, nostalgia, and luxury hospitality under the theme “Si Unyil and Friends’ Vacation to Hotel Indonesia Kempinski Jakarta.” Beloved characters from the fictional Sukamaju Village, including Si Unyil, Usro, Ucrit, Meilani, and Pak Ogah, will take guests to experience the iconic hotel’s unique charm and premium services.
Throughout the period, guests are invited to a feast of nostalgia and family activities, with themed activities designed for all generations. Children and parents can embark on a fun stamp-hunting adventure around the hotel premises with the Holiday Passport, whilst guests can acquire exclusive, limited-edition Si Unyil Flazz cards.
Dining experiences are also elevated, with Signatures Restaurant hosting a curated Weekend Brunch featuring the iconic Rujak Bu Bariah and a selection of Indonesian desserts inspired by the favorites of Si Unyil and his friends, such as kue pukis, amongst other culinary offerings. This experience includes interactive meet-and-greets alongside children’s coloring activities, while Kempi Deli showcases a limited-edition menu of exclusive Si Unyil-themed desserts. Furthermore, the event offers a unique opportunity for heritage education, allowing guests to rediscover the rich history of Hotel Indonesia as one of the nation’s pioneering luxury hospitality icons.
Si Unyil and Friends will be present at Hotel Indonesia Kempinski Jakarta from 11 July to 31 August 2026, with the peak of the anniversary celebrations taking place on 5 August 2026. Plan your visit with families and check out the activities available as follows:
- 11 July – 31 August 2026: The Weekend Brunch (featuring character meet-and-greets and children’s activities) at Signatures Restaurant and the limited-edition dessert menu at Kempi Deli.
- 1 – 31 August 2026: The Holiday Passport stamp-hunting activity and the exclusive collaboration with Flazz Cards.
This themed-activation is not only a celebration of Hotel Indonesia’s historic journey while strengthening public appreciation for the country’s rich cultural tapestry through a unique, cross-generational collaboration, but also a milestone in bridging the past and the present.
