Liverpool Football Club (LFC) recently opened a new standalone retail store in Bali, the third in Indonesia, after its existing stores in Jakarta and Surabaya. This new addition marks another milestone in the club’s continued global retail expansion, closer to Reds fans in the region.
Located in Beachwalk Shopping Centre, the new store reflects LFC’s continued growth in Indonesia. A world-renowned tourist destination, Bali welcomes millions of visitors each year, making it an ideal location to further expand the club’s retail presence in the country.
Home to 31 million LFC supporters, reaching 10 million followers across social media channels, and a cumulative television audience of 15.5 million during the 25/26 season, all underline the strength of support for the Reds throughout the region. The Bali store has been delivered in partnership with PT Kanmo Weston Retailindo and takes its design inspiration from the club’s flagship store in Liverpool.
LFC has more standalone retail stores than any other club or franchise in world sport, meaning supporters across the globe can shop the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, unique souvenirs, and more.
Lee Dwerryhouse, Senior Vice President of Merchandising at LFC, said: “The opening of our official standalone retail store in Bali is another important step in the growth of Liverpool FC’s retail presence in Indonesia. Following the success of our stores in Jakarta and Surabaya, we’re pleased to expand our offering in the country and provide even more supporters with access to official Liverpool FC merchandise and a dedicated club retail experience.
“As the team with more standalone retail stores than any other in the world sport, we are always looking for opportunities to bring Liverpool FC closer to our supporters. Bali’s position as a globally recognized destination makes it an excellent location for us to connect with our fans in Indonesia, whether they’re local or traveling through,” added Dwerryhouse.
Manoj Bharwani, Co -Founder of Kanmo Group, said: “Following the successful openings of Liverpool FC Stores in Jakarta and Surabaya, we are excited to continue this journey by bringing the club’s authentic retail experience to Bali.”
“This new store marks another important milestone in our partnership with Liverpool FC Retail, as Kanmo Group continues to support the club’s growth in Indonesia by creating meaningful opportunities for fans to connect with the club they love. With Bali’s position as a global destination, we hope this store will offer a memorable experience for both Indonesian supporters and visitors to celebrate their passion for Liverpool FC,” added Bharwani.
