Swiss sportswear brand, On, launches the inaugural ‘On Squad Race’, a global series celebrating the crews and communities at the heart of modern run culture. The event takes place in Jakarta on 20 June 2026 at Trinity Tower, featuring a fast-paced, high-energy competition set within a multi-story car park.
A celebration of modern run culture, the series connects communities and crews through a unique, fast-paced relay competition in unconventional urban venues. The venues will feature spiraling ramps, with the race format centered on “The Spiral” – a challenging course where each runner completes one lap, running down and then back up the ramp before passing the baton.
All venues will offer a raw yet elevated aesthetic to create an immersive atmosphere for both runners and spectators. Racing is designed to be fast, fun, and playful – a competition that champions community and teamwork. At each stop, 60 local squads will compete in a thrilling 4-lap relay. Squads of four with a maximum of two male runners will compete against each other and the clock, with the fastest squad from each city securing a coveted spot at the world final.
‘On Squad Race’ arrives in Jakarta, with the first race being held in Beijing, and to cultural hotspots including Rio de Janeiro, Buenos Aires, Berlin, Barcelona, Tokyo, London, Mexico City, Singapore, Sydney, and many more before culminating in a World Final in Los Angeles this September 2026.
“With On Squad Race, we’re creating more than just a competition; we’re building a global platform to celebrate the crews and individuals who are at the pulse of run culture,” says Karl-Johan Bogefors, Senior Director of Brand Experience at On. “We want to shine a light on run culture in each of our locations, but ultimately, On Squad Race is about bringing people together through a shared passion for running, competition, and community in a way that only On can.”
To further unite the community, participating crews will receive a unique ‘On Squad Race’ Performance T-shirt. Inspired by classic concert tour merchandise, the T-shirt will serve as a tangible symbol of belonging for all participants. The series will also highlight the Cloudmonster 3, On’s latest running hero product that all participants will have the opportunity to trial on-site.
For a full list of locations and more info, please visit On’s website.
