XEXYMIX, a premium athleisure brand from South Korea, officially opened its first flagship store in Southeast Asia, located in ASHTA District 8, Jakarta. The store’s presence marks a significant milestone in the company’s regional expansion and reinforces XEXYMIX’s commitment to the Indonesian market.
Indonesia was chosen for XEXYMIX’s first flagship store in Southeast Asia due to the increasingly dynamic growth of the sports and wellness community, supported by high consumer interest in premium activewear products. “Indonesia is one of the most attractive growth markets for XEXYMIX in Southeast Asia. The opening of this store reflects our confidence in the long-term potential of the Indonesian market and our commitment to continue growing with the community that has been a vital part of XEXYMIX’s journey,” said Yoonjee Hong, Brand Director, XEXYMIX Indonesia.
Born in South Korea, XEXYMIX has now grown into a global brand offering products with a blend of material technology, performance, and design relevant to various modern lifestyle needs. One of its flagship products is the Black Label Signature Leggings, designed to provide all-day comfort through a combination of premium materials, optimal stretch, and body-moving support. XEXYMIX’s collections also feature 4-way stretch, sweat-wicking, and quick-drying technology, soft, skin-friendly materials, high durability, and lightweight compression support.
During the grand opening period, customers can enjoy various exclusive 20% discount on all products, early access to selected new collections, exclusive collections that are only available in stores, as well as legging personalization services with a name or message of choice that can only be found at the XEXYMIX ASHTA District 8 flagship store.
