The global leader in premium luggage, the iconic travel companions designed to last a lifetime, RIMOWA launches the latest brand campaign: ‘Never Still 4’.
This year’s campaign sees a natural evolution in storytelling from the celebrated German brand. As people look more frequently to travel as not just a means for personal advancement but also a catalyst for inner transformation, this 4th chapter of the ‘Never Still’ campaign brings to life the inspiring stories of a new set of global icons. Featuring the world-class Formula 1 athlete Sir Lewis Hamilton, world-renowned superstar Rosé, and football prodigy Kylian Mbappé.
Together, these global progressive mindsets and purposeful travels create ripple effects that move themselves and the world forward. The campaign has been scored by world-renowned composer Hans Zimmer, marking his second collaboration with the brand this year. Zimmer brings his version of German excellence and artistry to the campaign, composing bespoke tracks for the four films, beautifully capturing the sound of the campaign, one that urges you to move around the world and be moved by it.
Across three intimate films, RIMOWA shows a more personal, human side to the global icons, joining each of them on the journeys that move them, showcasing not only where they travel, but why. The trio of shorter films are completed by a fourth: an anthemic brand film, combining the stories of the owners on each their journey, but united by their progressive mindset.
