Give the girl the right accessories and she will conquer the world.
Accessories are like the vitamin to fashion; and Alleira Group address this adage by introducing their brand new accessories line: Darling Rock. After the major success with their contemporary batik wear and May&June as the accessible ready-to-wear, Alleira group takes over this exclusive project by collaborating with one of Indonesia’s talented designers, Elizabeth Wahyu.
Darling Rock genuinely believes that there is nothing more attractive than a woman who wears her confidence effortlessly, but it is going to be even better if she can choose the right accessories to top off her overall look. Playful, daring and subtle at the same time, Darling Rock collection epitomizes the character of women who are strong, charismatic and a true go-getter at heart. Apart from the head-turning accessories pieces, Darling Rock also provides a dashing choice of shoes, jewelery, belt, scarves and many other stylish essentials in affordable prices.
With the Spring/Summer 2015 showcase as the most buzzed about occasion at the time being, Darling Rock had its chance to shine at the very first time at ‘Pondok Indah Fashiontastic’ event. Seen together with its sister brand, May&June, Darling Rock was the chosen accessories to match the fashion show theme “Somewhere beyond the Sea”. Models were seen rocking the runway shades of nautical coloured outfits in navy, fuchsia, and yellow. On top of it all, the numbers also incorporate A-line silhouette, voluminous pants and smart casual loose tops. Darling Rock accessorizes the whole look with bold details from colourful and dark sparkly stones, with a mix of an enchanting accent of pearls, gold and a sleek touch of metals.
As a testament to their early success, the well-conceptualized accessories brand launched its first ever Darling Rock boutique in Pondok Indah 2. Not just any conventional offline boutique, Darling Rock identifies itself as a “styling house”. Whereas clienteles will be provided with fashion consultant to assist them in finding the perfect accessories that fit their sense of style and personality.
