 Group, announced a partnership which provides KrisFlyer members the ability to earn miles when they spend with LAFLO. The collaboration will see LAFLO become the inaugural interior showroom retail partner of KrisFlyer in Indonesia. ){kind=link}
LAFLO, the premier store for luxury home furniture and furnishings, and KrisFlyer, the loyalty programme of the Singapore Airlines (SIA) Group, announced a partnership which provides KrisFlyer members the ability to earn miles when they spend with LAFLO. The collaboration will see LAFLO become the inaugural interior showroom retail partner of KrisFlyer in Indonesia.
Launched officially on 29 July 2024, the ‘A Journey of Curiosity’ campaign will enable customers to earn one KrisFlyer mile for every IDR 40,000 spent on all LAFLO products. This campaign will allow LAFLO and SIA to provide enhanced travel and lifestyle rewards offerings to their customers in Indonesia.
Erlangga Boenawan, President Director of PT Imago Mulia Persada Tbk, expressed his enthusiasm for the partnership: “LAFLO invites you to discover a complete range of world class kitchen, furniture, lighting and accessories from Italy, UK, USA, Denmark, Netherlands, Prague, Poland and Australia that suit your DNA and style. Both consumers and their interior designers will each earn one KrisFlyer mile for every IDR 40.000 purchase. We understand that travel is an eye-opening experience and brings a lot of inspiration. Please, leverage our extensive networks from factory visits to meeting up with world class product designers.”
Erlangga added that the ‘A Journey of Curiosity’ campaign was driven by the spirit of innovation, which is embedded in LAFLO’s values to create a ‘sense of place’ that establishes a unique atmosphere of a premise. To achieve this, LAFLO encourages interior designers and architects to broaden their horizons through exploration and travelling.
Chee Chian Seah, General Manager Indonesia, Singapore Airlines, said: “We are delighted to welcome LAFLO as our first luxury home-furnishing retail partner in Indonesia in the Singapore Airlines Group’s KrisFlyer rewards programme. This partnership is part of our ongoing effort to provide KrisFlyer members with enhanced travel and lifestyle rewards offerings through expanded options to earn miles. Moreover, LAFLO’s commitment to innovation and exceptional customer service aligns with SIA’s brand promise, making this collaboration a natural fit.”
Since 1995, LAFLO has curated a comprehensive range of luxurious imported home furniture and furnishings from esteemed brands such as Driade, Knoll, Kettal, Valcucine Frigerio, Living Divani, Flou, Glas Italia, Luceplan, Foscarini, FontanaArte, Astro, Brokis, Marset, and many more. LAFLO has been catering to ultra-high net worth individuals, and over the years has become the preferred choice for discerning interior designers and clients seeking the finest in-home décor.
The partnership will enable LAFLO and KrisFlyer to enhance their brand appeal among clientele interested in luxury and design. Furthermore, this collaboration will further facilitate both brands’ customers in Indonesia and beyond, to explore design from around the world seamlessly through the SIA Group’s network and connectivity.
“Design and travel are intrinsically linked. Both involve a journey of discovery, creativity, and inspiration. At LAFLO, we believe that by bringing the best of global design to Indonesia using KrisFlyer miles, we not only enhance our living spaces but also broaden our horizons and enrich our lives,” said Alwi Sjaaf, President Commissioner of PT Imago Mulia Persada.
For more information on how to earn KrisFlyer miles with every LAFLO purchase, visit LAFLO’s website www.laflo.com or contact us on Instagram @lafloexperience .
