Sharia-compliant or modest fashion is a rapidly growing segment of the global fashion industry, driven by rising demand from Muslim consumers for stylish, ethical clothing that adheres to religious principles. Over the years, it has evolved into a mainstream trend that influences global fashion, particularly through the growth of brands in Indonesia, especially the premium, leading Sharia fashion brand Si.Se.Sa.
The brand returns with “The Kaleidoscope” annual fashion show on 28 January 2026, at the Ballroom of The Langham Hotel Jakarta, attended by resellers, Si.Se.Sa. lovers, and influencers. A milestone of a 15-year journey in the Sharia Muslim fashion in Indonesia and abroad, Si.Se.Sa, by the three daughters of designer Merry Pramono: Siriz Tentani, Senaz Nasansia, and Sansa Enandera, remains as the trend setter and adapts to the global trends, though still complies with Muslim fashion principles.
On the occasion Si.Se.Sa. presents a diverse range of Sharia-compliant Muslim fashion for various needs and occasions, comfortable for daily wear, sports wear, and even special occasions like the holy month of Ramadan and Eid al-Fitr. Si.Se.Sa. offers a wide range of collections that comply with Sharia principles, covering the awrah, featuring loose silhouettes, and non-transparent materials. It is paired with a khimar in various elegant styles. Its signature characteristics include A-line and cropped silhouettes, exclusive details and embellishments of Austrian Swarovski crystals, as well as handmade pleats and embroidery.
A total of 106 looks are showcased at the show, which are divided into five exclusive series. The first series features a casual collection from the brand’s Blue and Basic line, the Pique-Nique Collection. Prioritizing comfort, such as cotton, scuba, flannel, drill cotton, and fleece, in pastel and bright color palettes like pink, light blue, yellow, and gray. Furthermore, the Bohemian Jeans Collection showcases denim exploration.
The second series features a collection with a more formal, elegant feel and look, using premium materials such as chiffon, crepe, brocade, tulle, organza, and jacquard. This highlight series, Si.Se.Sa. Black line is dominated by black color combined with gold accents and Austrian Swarovski crystals, creating a luxurious and glamorous look.
The third series, the Shimmering collection, features the brand’s monogram motif in shades of brown and maroon, as well as a more minimalist version in soft pastels. This highly anticipated limited-edition monogram motif features a 3D embossed effect, resulting in a sophisticated look .
The fourth series is a special collection as a form of solidarity and support for the Palestinian cause. This series adapts the keffiyeh motif, a black-and-white checkered scarf symbolizing Palestinian identity, spirit, and solidarity, and applies it to abaya and khimar designs.
The Kaleidoscope theme is also embodied in the fifth series, featuring the family set Eid al-Fitr collection, which highlights traditional Indonesian, specifically woven fabrics and motifs from Aceh and West Sumatra, as the primary materials. Adopting these two designs means a form of support and reminder to the people of Aceh and Padang in their recovery from the recent flooding disaster. These traditional fabrics are applied in modern style, such as contemporary outerwear combined with long dresses, available in neutral color palettes such as black, maroon, and gray, with pleated details and layering of brocade, tulle, organza, and satin.
As part of the Si.Se.Sa. annual show traditions, in 2026, feature celebrity muses who embody the collection’s characteristics. Paula Verhoeven elegantly showcased a long, loose-cut dress made from premium velvet combined with Arabic chiffon and a long cape detailed with handmade embroidery. Hamidah Rachmayanti showcased a collection made from shimmering glass in a nude brown shade that shimmered softly and elegantly, befitting her character. Meanwhile, Celine Evangelista dazzled in a glamorous tulle with crystal details and a flowy silhouette, radiating her strength and grace.
Beyond fashion, Si.Se.Sa. aims to consistently empower Muslim women to express their identities with confidence and grace, whether in family, community, or business. A shared vision of legacy passed down to generations, from Merry Pramono to her three daughters and further, Si.Se.Sa. continuously improving and innovating to create designs and styles that define modern Sharia Muslim fashion, particularly through technology, sustainability, and bringing impact to the community.
