To re-educate people about the dangers of driving while drunk, Pernod Ricard Indonesia held a campaign called “Responsib'All Day, Let's Be Smart: Do not Drink and Drive” as part of its CSR program – running for the third consecutive year – and its responsibility to society. Pernod Ricard Indonesia consistently emphasizes to customers to stay safe during and after an aperitif. Opened with a performance by Mob Orchestra, the event was followed by a talk show that took place at Papilon Duo, Pacific Place.
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