In commemoration of Earth Day, Puyo Silky Desserts launches a CSR campaign titled #PuyoPeduliPenyu to promote awareness for sea turtles and aid its conservation efforts. Six of seven sea turtles in the world can be found in Indonesia, and its low survival rates combined with human threats contribute to the endangered status. The huge role of sea turtles in the ecosystem's sustainability is still widely unknown among the general public, hence Puyo Silky Desserts' focus of its first social campaign.
To support the cause, customers can buy the new Silky Melon flavor, only available during the campaign period from 27 April to 27 May 2017. A set of stickers are also available to purchase for the donation. The proceeds will be donated to #PuyoPeduliPenyu in cooperation with Yayasan Konservasi Alam Nusantara (YKAN) as the partner of The NAture Conservancy Indonesia.
