DowntimeReportHeatwave Spring/Summer 2014 Collection

Heatwave Spring/Summer 2014 Collection

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It was a beautiful evening where beautiful people commingled while taking in the various Heatwave Spring/Summer 2014 collections showcased at Plaza Indonesia on Saturday 15 February. Dedicated to the dynamic urban woman, Heatwave’s shoe collection not only strives for aesthetics but also maximum comfort. Underlining “Quality with a Human Touch” as their benchmark collection, the Singaporean fashion footwear brand for women presents a new series of bright colors this season. Heatwave also launched “Meet & Greet” and a new campaign called ‘#heatwaveOOTD’ as part of communication strategy for Heatwave’s loyal customers through social media such as Instagram, Facebook and Twitter. Attended by celebrities and VIP guests, the event also featured a live DJ performance.