As part of the Plant For the Planet program, AccorHotels launched an online system – accorhotels.purprojet.shop – which allows participants to support agroforestry projects in the countries where the group operates. At the launch of this system, five planting projects have been selected in five different countries; France, Romania, Senegal, Indonesia and Peru.
Participants may choose to plant one or more trees. Plant for the Planet is funded through half of the washing cost savings (when guests stay for a few nights choose to reuse their towels). More than 2,200 hotels are currently participating in the program and more than 5 million trees have been planted in 26 countries. The group aims to fund the planting of 10 million trees by 2021. This campaign is an international program of sustainable development of the group, PLANET 21.