Singapore Tourism Board (STB) recently launched “SingapoReimagine Pose Now”, a campaign on TikTok in Southeast Asia. The campaign takes future travel to a new level through a creative collaboration with leading content creators to imagine Singapore by introducing new and expected experiences. The campaign will run until 17 March 2022.
SingapoReimagine focuses on introducing new standards of travelling through new experiences and elevated standards in technology, sustainability and safety in Singapore. The “SingapoReimagine Pose Now” campaign will introduce a filter that allows people to virtually visit and pose at each of the iconic attractions and have the feeling of being transported to Singapore through the TikTok effect. New and exciting attractions in Singapore to inspire future travel include Museum of Ice Cream, the first ever museum in Asia with multisensory and interactive installations, the historical yet full of surprises Fort Canning Spiral Staircase, and the iconic HSBC Rain Vortex at Jewel Changi Airport, the tallest indoor waterfall in the world.
STB is also rewarding creative submissions by TikTok users trying out the “SingapoReimagine Pose Now” brand effect. Participants simply have to follow @visit_singapore account on TikTok, upload a video using the “SingapoReimagine Pose Now” branded effect and tag three friends. STB will announce four winners who receive attractive prizes including e-wallet vouchers every two weeks throughout the campaign period.