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Innovation, trending formulas, quality, versatility and creativity are words that describes Schwarzkopf Professional.

Since its establishment over 100 years ago, Schwarzkopf Professional manages to become a globally recognised salon colour with a portfolio of amazing brands.Yet, the brand is still striving to improve the consumers’ haircare experience with every new product they create.

Closing the year of 2022, Schwarzkopf Professional Indonesia conducted an exciting event with “Essential Looks 2:2022”. Here you will find all the trends and innovations of Autumn/Winter 2022 curated exclusively for you. Introducing the latest’s trends: Collegiate, Homecore and Pop and Play.

You can find the roots of collegiate within youth subculture, where niche nostalgia is a dominant theme. It isn’t just about a certain look or hairstyle; it’s a trend that explores academia detailing, easy layering, preppy blazers and knitwear. A youthful with a raw, a rebellious edge.

Homecore is a trend for those whose home is a refuge, a safe space to nurture, cook and spend time with family and friends. Looking within to move forward. Homecore champions sustainability and personal responsibility, reusing and repurposing where possible.

Laugh, sing, dance. See it, say it, feel it—the power of joyful expression. Pop & Play is about turning convention on its head, living a life of unbridled joy and positivity derived from artistic expression. Pop & Play espouses the benefits of letting go of your inhibitions and coming together as a community to live a shared life full of color which inspires a sense of optimism.

In collaboration with the Brand Ambassador of Schwarzkopf Professional Indonesia, Madame Cindy from H’Var Hair Salon and the guest artist, Ctine from Etienne Hairdressing, to showcase trendy and diverse hairstyles through their own craft. This event also displayed the creations of young and talented fashion designer, Tities Sapoetra, through a trunk show. The more the merrier, Schwarzkopf Professional Indonesia invited salon partners and hairdresseers around Jabodetabek area to celebrate and enjoy the event together.

Find out more on Schwarzkopf Professional ID (@schwarzkopfproindonesia) • Instagram photos and videos

Widia Arianti
Widia Arianti
A day dreamer and night thinker who loves to listen and learn new things from people's stories.


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