Since its launch as the world’s first polycarbonate suitcase, RIMOWA’s Essential collection has remained a trusted companion for discerning travelers for decades. Over the years, the range has been unveiled in a series of colors, and now the German Maison is proud to introduce a new hue: red. This new arrival features an updated interior and is celebrated with a new campaign.
At the heart of the campaign is the new RIMOWA Essential color, a bold and vibrant shade of red that evokes a sense of joy and passion. Available in three different sizes—Cabin, Check-In L, and Trunk Plus—the vivid color makes for a standout addition to the collection. The campaign also showcases other pieces that complement the red hue, including the RIMOWA Original Twist in Red as well as the RIMOWA Classic Unique in Paprika, each further amplifying the color’s symbolism.
Crafted from premium polycarbonate, the new collection is expertly color-matched– from the handle and zipper to the badge and wheel housing for a monochromatic appearance. The range also features RIMOWA’s newly updated interior featuring a zipped compartment to contain all belongings and an adjustable Flex Divider with a compression system that allows travellers to pack more whilst keeping their items in order. Crafted for a lifetime of meaningful journeys, the new suitcase collection benefits from the German Maison’s lifetime guarantee.
Perfect gift ideas for this festive season, the RIMOWA Essential Cabin in Red, the RIMOWA Essential Check-In L in Red, and the RIMOWA Essential Trunk Plus in Red are available worldwide at RIMOWA stores and online at RIMOWA.com.
