Across the globe, Tory Burch launches the new fragrance line, Sublime by Tory Burch, while showcasing its Spring 2025 collection. It is the ultimate state of being the feeling and sense of self. Confident, sensual, and strong characters, which features Kendall Jenner in its global campaign.
The intriguing alchemy of leather blends with delicate rose and Osmanthus flowers, earthy vetiver, and bright mandarin to create an intriguing scent with a unique and sexy dimension. Tory created Sublime with the world’s leading perfumers using the highest-quality ingredients.
Furthermore, the bottle conveys the message and state of being through its sculptural and abstracted interpretation of Tory Burch’s iconic Double T logo design, turning it into a curvilinear glass silhouette. The metallic ball cap features an oversized logo, set at a playful angle. The luxury packaging uses Forest Stewardship Council (FSC)-certified paper, which reflects its brand, known for its craftsmanship in a wide range of luxury and quality collections including ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is Tory’s guiding principle, expressed through her collections and her work at the Tory Burch Foundation. Established in 2009, the foundation provides women entrepreneurs in the US with capital, education, and community.
For more info and inquiries, please visit toryburch.co.id