BSD City has welcomed a new landmark of modern hospitality with the opening of Novotel Tangerang BSD City. Designed as more than just a place to stay, the hotel embodies Novotel’s philosophy of helping guests live healthier, more balanced, and more meaningful lives. From nourishing meals and restful sleep to spaces that encourage movement and connection, every detail has been crafted to support wellbeing in the midst of a bustling urban setting.
Set in the heart of BSD City, the hotel offers immediate access to commercial, retail, and entertainment hubs, making it a natural choice for professionals, business travelers, and families alike. Its contemporary architecture and interiors bathed in natural light create a timeless atmosphere that feels both welcoming and restorative.
With 299 rooms and suites—including family-friendly bunk bed options—the property blends comfort with flexibility. Public areas are open and intuitive, encouraging social interaction while also providing quiet corners for focus and relaxation. Dining is centered around Seravie Restaurant, an all-day venue where international and local flavors meet sustainability, offering plant-based dishes designed to energize and inspire. Guests can also unwind at the Social Bar or retreat to The Secret Library, a serene enclave for reading, working, or simply pausing.
For events, the hotel boasts a pillarless ballroom with soaring ceilings that can host up to 600 guests, supported by modern audiovisual technology and adaptable function spaces. Families will find thoughtful touches such as the Olive & Oak Kids Club, while wellness seekers can recharge at The Hanging Garden Pool, fitness center, or specialized suites featuring salt rooms, infrared saunas, and cold plunge pools.
Accor’s Asia leadership noted that the opening strengthens Novotel’s presence in Indonesia and reflects the brand’s steady growth across the region. They emphasized that Novotel’s midscale positioning, with more than 600 hotels in over 60 countries, continues to deliver accessible comfort and strong commercial performance.
True to its commitment to positive impact, Novotel Tangerang BSD City has introduced initiatives to reduce single-use plastics, improve energy efficiency, and promote sustainable dining. Through its partnership with WWF, the brand also supports marine conservation efforts, underscoring the belief that personal wellbeing and planetary health are inseparable.
Guests who are members of ALL Accor, the group’s loyalty program, can enjoy exclusive benefits and rewards, redeemable across Accor’s global portfolio. To celebrate the launch, opening rates start at IDR 1,600,000 per night, inclusive of breakfast for two and a dining voucher, valid until May 31, 2026.
With its blend of thoughtful design, family-friendly amenities, and a strong sustainability ethos, Novotel Tangerang BSD City is poised to become a new favorite for travelers seeking balance and vitality in one of Jabodetabek’s most dynamic districts.