Buttonscarves marks its 10th anniversary with a celebration at the Grand Ballroom of InterContinental Jakarta on 10 April 2026. The event brings together the community, partners, and guests from 19 Indonesian cities and Malaysia, reflecting the brand’s growth beyond borders. For Buttonscarves, a decade represents the evolution of a vision shaped by people and shared experiences. What began as a simple idea has become a brand embraced by a growing community, even on global stages.
Although the celebration spans the region, this year’s anniversary is centered in Jakarta, with selected attendees from various cities invited to join. This underscores the brand’s strong connection with its community across borders and beyond.
The evening features special performances by Kahitna and Aldi Taher, creating a celebratory atmosphere that honors both the journey and the people behind it. Guests are also presented with an exclusive goodie bag, featuring the Bimu Horizon Square in a special colorway, made exclusively for this occasion.
In commemorating the milestone, Buttonscarves introduces its 10th Anniversary collection, featuring the Bimu Horizon Square in 13 beautiful colors, alongside the Britney Bag, Joy Bag, Alba Bag, and Everyday Cap, all presented in the distinctive Viva Magenta palette. The collection reflects the brand’s signature identity, reinterpreted to mark a new chapter ahead.
“Ten years ago, Buttonscarves started from a small dream to create something meaningful that women could connect with in their everyday lives,” said Linda Anggrea, CEO of Buttonscarves. “What we have today is beyond what we imagined, and it has only been possible because of the people who believed in us from the very beginning. This journey has never been ours alone; it has always been shared with our community.”
“As we celebrate this decade, we are reminded that every step, every story, and every moment has shaped who we are today. And as we look ahead, we remain committed to growing, creating, and continuing this journey together,” she added.
As Buttonscarves steps into its next chapter, the brand carries forward a decade of stories, built on connection, strengthened by community, and inspired by everything that lies ahead.
Explore the newest Buttonscarves 10th Anniversary collections on the website.
