DowntimeReportThe Alleure of Tenun& Sunset Boulevard

The Alleure of Tenun& Sunset Boulevard

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During Fashion Nation 2014 at Senayan City in Jakarta, Indonesia, Alleira Batik launched an elegant collection titled ‘The Alleure of Tenun’. It features a unique composition of Alleira’s signature batik and contemporary hand-woven patterns while still embracing lively Indonesian colors. An exclusive part of the collection boasts handmade embroidered woven fabric, creating an authentic look with a modern touch. Its sister brand, May & June, launched a Spring/Summer 2014 collection called ‘Sunset Boulevard’. Inspired by the beauty of the 70s era, floral patterns and vibrant colors dominate the sleek, clean-cut collection. May & June also previewed its effortlessly divine ‘Marrakesh Express’ collection to welcome the upcoming Ramadhan season.