DowntimeReportLe Méridien Jakarta Debuts New European Inspired Sips and Sound

Le Méridien Jakarta Debuts New European Inspired Sips and Sound

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Le Méridien Hotels & Resorts announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world, including Le Méridien Jakarta. Additionally, the band will embark on a live tour to select destinations worldwide throughout the year. The partnership coincides with the launch of Le Méridien brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives further build on Le Méridien brand social programming that encourages curious-minded travelers and locals to converge for creative exchange. The curated soundtrack, combined with effervescent spritzers and cocktails, will transition the Le Méridien Jakarta public spaces from day to night, offering a modern twist to the social ritual of cocktail hour.