Tory Burch celebrates T Monogram with a special installation at its Senayan City store from 4 April – 15 May 2022. The installation features the latest arrivals of Tory Burch Spring Summer 2022.
Continuing the success of the brand’s signature T Monogram – a classic pattern inspired by traditional quilting – Tory Buch launches its “A Window Into Our World ” campaign. The T Monogram collection goes on an imagined journey to destinations that influenced this iconic design, from Marrakech, Shanghai, and Amalfi to Valley Forge, the beautiful Pennsylvania countryside where Tory grew up.
Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation said: “Our T Monogram Jacquard reminds me of the cross-stitch patterns on Pennsylvania Dutch quilts I loved growing up. The geometry, hard work, and artistry.”
The T Monogram honors Tory Burch’s distinctive logo and history. When Tory launched the brand, she created a logo that was a design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Using digital collage and bold colors, the graphic T Monogram campaign reflects the artisanal allure and timelessness of the brand’s logo.