To commemorate Kartini Day, V-Soy World Indonesia conducted a series of events titled, ‘V-Soy Ladies First’ under the theme ‘Women Empowerment’ that highlights the struggle and support behind every great woman. The event narrated the passion and capabilities of women for their positive achievements that appreciate their contributions not only in the family, but also in their various working fields.
The event was designed to intrigue audiences with the fact that, while there are some obstacles that still limit women’s rights in developing themselves including insecurity, social discrimination, marriage problems, and other challenges, these must not stop women from thriving and shining.
With this campaign, V-Soy World Indonesia is demonstrating just how powerful a woman can be with support and opportunities. This can be seen through the experiences of the guest speakers with a series of virtual talk shows aimed at raising awareness around new initiatives for Indonesian women to help their female counterparts achieve goals and feel empowered.
The series of campaigns held by V-Soy include Talkshow Program ‘V-Soy Ladies First’ through Live Instagram on V-Soy Indonesia’s account @vsoyworldindonesia with guest speakers, Andrew White (Actor) & Sigi Wimala (Model/Actress) in the first week that took place on Saturday, 9 April 2022 at 4PM, and the second week, on Saturday, 23 April 2022 at 4PM, with Andrew White (Actor) & Anne Avantie (Indonesia Fashion Designer). These talk shows discussed outstanding women to inspire the audience. V-Soy World Indonesia also invites you to participate in Photo Challenge ‘Share Your Idol with V-Soy’ which means posting your female idol with an interesting and inspiring caption alongside the hashtag #vsoyladiesfirst. Just tag V-Soy Indonesia’s Instagram account @vsoyworldindonesia to win a total grand prize of IDR 10 million.
With this series of events, V-Soy World Indonesia invites Indonesian people to tell a story of the inspiring women in their lives to inspire other women. With women supporting women, the confidence to pursue dreams can surely only grow.