Introducing Pasarina by Ranch Market, a new brand developed as the first premium local supermarket in Indonesia. Offering a unique concept that adapts a metaverse brand, Pasarina by Ranch Market is officially open at Sarinah, the first shopping center in Indonesia with cultural heritage status.
Carrying the concept “Traditional Meet Modern”, local products are provided along with selected imported products, and people are able to choose from the wide selection. Shoppers at Pasarina will experience a new and exciting experience through digital interaction using the Metaverse features, such as AI (Artificial Intelligence) technology with Computer Vision which is able to provide an understanding of 3-dimensional locations and provide user coordinates as well as 3-dimensional laser scanning technology to scan location in 3 dimensions. If you need a personal assistant, a Guidebot will guide visitors one-on-one to find the best location and promotion of the desired product with Augmented Reality technology. Last but not least, if you love shopping while playing, Gamification provides an interesting new shopping process in the digital world with games and other interesting activities through the use of Virtual Reality.
All of this can only be enjoyed by accessing the TRUST Live application. In the future, the TRUST Live application will also be available for other brands owned by PT Supra Boga Lestari, Tbk.
