SavvyWardrobeULTIST BY PRIMIENCE EXCITEDLY REVEALS NEW COLOURS

ULTIST BY PRIMIENCE EXCITEDLY REVEALS NEW COLOURS

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New year, new you? Shiseido Professional is all for it. The beauty brand wants to usher in 2023 with a new hair colour range that celebrates new beginnings and individual expression.

Launched in 2021, Shiseido Professional’s very own hair colour products, ULTIST by Primience proudly announces the launch of soft shade colours that represents the latest trending colours. Discover a new way of using ULTIST among this new 7 shades colour assortment, which includes Creamy Peach and Sand Beige along with 5 Pure Shade colours; Jade, Navy, Cyan, Magenta, and Apricot.

Asti Anindyajati, Marketing Manager Professional Division, PT Aroma Abadi revealed, “There will be another new innovation with the birth of these two new shades and five pure shades. Later, it will create another new range of colours for customers that can be adjusted to their own personalities.”

ULTIST by Primience products from Shiseido Professional have been designed with the best hair colour formulas for Asian hair. Using sophisticated technologies, such as COLOR-in-CORE Technology, Smooth Care Technology, Micro Oil-in Formula, and Lasting Protection Veil, to minimize colour loss from hair, prevent free radical damage, and conditions to prevent frizz, ensuring your hair to stay healthy and look shiny.

Starting from this December, ULTIST by Primience is available in Shiseido Professional’s official partners.

To find out more about ULTIST by Primience products, visit Shiseido Professional (shiseido-professional.com)

Widia Arianti
Widia Arianti
A day dreamer and night thinker who loves to listen and learn new things from people's stories. Her life includes free trips and good food.

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