LAICA, the ultimate chic activewear brand for fashion-forward women, is currently releasing their new collection to the public. In collaboration with everyone’s favorite celebrity – Ayu Dewi, the latest offering from LAICA x Ayu Dewi is what a true sportswear collab looks like.
Reportedly, Ayu Dewi, is an enthusiast of tennis so the fresh collab has the vibe of natural creative synergy. The combination of feminine colors, high-quality and high-performance fabrics, and elegant silhouettes resonate with the brand and the celeb’s current collection.
The LAICA X Ayu Dewi collection features Orchid and Sangria as the main colors, The Orchid color is a soft pastel purple, while the Sangria color is a fresh magenta color. These colors were curated and chosen by Ayu Dewi herself, according to her cheerful personality.
Jennifer Unjoto, the Creative Director of LAICA revealed, “In the midst of her busy life, Ayu remains active and has time to exercise. Ayu always looks stylish at on and off the field. We hope this collection can motivate Indonesian women to stay active in their daily lives.” She further added, “At LAICA, we believe in designing for movement. We strive to provide products with maximum comfort, while keeping them fashionable, anytime and anywhere.”
LAICA is 100% produced in Indonesia and specially designed for comfort when on the move. Being comfortable and still looking fashionable anywhere and anytime are one of many of LAICA’s goals. All LAICA products is strategically designed for maximum sport for your intense workout with UV protection and Quick Dry technology which absorbs sweat easily. What’s more interesting, LAICA’s sports bra products are also equipped with bra pads that have been sewn so they won’t shift or disappear when washed, while the skort and dress products have hidden pockets for storing personal items.
This LAICA x Ayu Dewi is available on their official website LAICA X AYU DEWI – LAICA Active