Aerowisata Hotels & Resorts – a subsidiary of PT. Garuda Indonesia Group, is currently managing the Prama Sanur Beach Bali & Pool Villa Club Bali, Asana Biak Papua, and Asana Sincerity Dorm Jakarta. The brand promises to deliver an exceptional experience through authentic Indonesian hospitality as it delivers best service and a comfortable and memorable stay to guests and partners. The group is led by Erman Noor Adi, President Director.
Pak Erman comes from a non-management background, instead, he had an engineering career prior to changing focus. With over 30 years working experience, he first started his career as a project manager for Garuda Indonesia. When the Garuda Maintenance Facility was established, he was promoted from Inspector to Manager to General Manager up to Vice President of Quality Assurance & Safety from 2015 to 2018. Due to years of self-development, national-international certifications, and achievements, Erman was then entrusted with the position of Vice President Human Capital Management in 2018 to 2020. As he has continuously succeeded in managing human capital, a promotion to Director of Human Capital & Corporate Affairs arrived in 2020 – 2021. With the signing of the BUMN Hotel Business Consolidation plan in 2020, with 3 properties managed under Aerowisata Hotels & Resorts, Pak Erman was once again given higher responsibility becoming President Director in early 2021.
On arrival, Pak Erman successfully restructured the management and systems of the Prama Sanur Beach Bali. The hotel managed to partly renovate rooms, achieving a performance and revenue 6 times higher than ever. Loyal customers and long-stay guests directly approached him, appreciating the hard-work and efforts of the new management. The resulting reviews and high position in the national and international market for online travel agents (OTAs) ensured the hotel received ever more prestigious awards. New programs, such as staff recognition as service heroes, breakfast on the beach, a new pizza and gelato menu are just some of the recent attractions offered to the guests whilst maintaining the authenticity of Indonesian hospitality in all aspects. Future developments will include completing the facilities of the renovation project and maximizing unused land for outdoor activities to attract potential markets.
Recently, during the BUMN Branding & Marketing Awards 2022 (BBMA) for BUMN companies and subsidiaries, Aerowisata Hotels & Resorts was awarded in two categories: “Global Branding & Marketing Award – Global Brand & Marketing Strategy: Bronze” and “CEO of BUMN Subsidiaries Special Award.”
As a strong leader, Pak Erman challenges himself and his team, improving skills and knowledge, adapting to change, and following creative thinking for better solutions and future developments of the hotels. A doctoral cumlaude in Management Science from Universitas Negeri Jakarta and post graduate cumlaude in Management Transportation from STMT Trisakti, Pak Erman believes that every member of staff has their own creativity in contributing to the company’s success. Creating a pleasant work environment with freedom to deliver ideas can stimulate better problem solving and encourage staff whenever they have targets to achieve.
A family man who loves to travel, aside from his busy office work he is also a mentor and lecturer at least once a week in universities and institutions. One particular enjoyment is to share his knowledge with others, especially to those passionate in the industry. He strongly believes the era now has changed along with opportunities to obtain knowledge. In this context, the working environment requires skills to adapt and face new challenges, creativity being one of them and innovation only comes from a freedom to create.