As the holy month of Ramadan approaches, many Indonesians face more than just the challenge of fasting. A recent survey by Honestdocs.id involving over 11,000 respondents revealed that 25% of participants reported bad breath as their top health concern during fasting—surpassing complaints of acid reflux, dehydration, and headaches. This issue stems from a natural decrease in saliva production, which drops by up to 10% while fasting. With saliva acting as the body’s natural cleanser, its reduction allows odor-causing bacteria to thrive more easily.
uSmile Indonesia has positioned itself as a lifestyle solution to this seasonal challenge. The brand’s Fresh White toothpaste is formulated with Apple Polyphenols to inhibit bacterial metabolism and Zinc Glycinate to neutralize sulfur compounds, effectively mimicking the protective role of saliva. Beyond fresh breath, the product also offers safe whitening benefits through a dual-action process: natural enzymes Papain and Lysozyme break down stubborn stains, while Hydrated Silica polishes teeth gently without damaging enamel. This process is reinforced by 3D-Lock Technology for ingredient stability and Advanced Stain-Shield Technology to prevent new stains from tea or coffee.
Complementing Fresh White, uSmile’s Repair White variant introduces Hydroxyapatite (HAP) and FCap technology, promising effective whitening within seven days while strengthening enamel. Both product lines are now officially Halal-certified, ensuring peace of mind for consumers observing Ramadan.
The brand’s commitment to innovation and accessibility has already resonated strongly with the market. Data from the EPIC Awards 2026, released by CNBC Indonesia and Compas.co.id, highlighted uSmile’s record-breaking growth in oral care, with sales volume increasing by over 4,700% in late 2025—making it the fastest-growing brand in its category.
Michelle, Country Manager of uSmile Indonesia and Malaysia, emphasized that this growth represents a responsibility to consumers. She explained that uSmile aims to be more than a dental care brand, positioning itself as a companion in personal transformation. She noted that Halal certification and collaborative campaigns are part of the company’s commitment to ensuring every smile nurtured by uSmile brings not only confidence but also inner peace during worship.
In line with this vision, uSmile has launched the campaign 30 Hari Jadi Lebih Baik Bersama uSmile, encouraging Indonesians to embrace healthier habits and community care throughout Ramadan. The initiative includes free dental check-ups and the distribution of eco-friendly sanitary kits in partnership with Human Initiative and Sustaination, targeting communities affected by waste issues in Tangerang Selatan. As part of this program, uSmile collaborates with Vincent and Desta to amplify the message of caring for oneself and others during the holy month, ensuring the campaign reaches a wider audience.
Consumers can participate by purchasing the Ramadan Oral Care Package—bundles of Fresh White and Repair White—available through official e-commerce stores. Each purchase contributes directly to the campaign’s social mission. Through this blend of health education, product innovation, and social impact, uSmile hopes to empower Indonesians to experience Ramadan 2026 with fresher breath, brighter smiles, and a deeper sense of well-being.
About uSmile
uSmile is a professional oral care brand serving over 86 million users across 30 countries. Backed by four dental laboratories, more than 750 patents, and certification from the American Dental Association (ADA), uSmile integrates dental science, exclusive technology, and modern design to make professional oral care accessible worldwide.
