VIVAIA, a global footwear brand focused on eco-friendly comfort and style, launches its Spring 2026 campaign featuring K-pop star NAYEON of TWICE. This marks VIVAIA’s first celebrity partnership for a brand campaign, titled “Feel The Comfort”. Against the dynamic energy of New York City, NAYEON exudes confidence and personal style, moving through an urban backdrop with understated ease.
In the campaign, she wears the new satin Jogger Sneakerinas and iconic Margot™ Mary Janes — silhouettes that balance softness with structure and femininity with function. Lightweight craftsmanship and cushioned insoles support every step as she navigates the city, redefining how flats can seamlessly merge contemporary design with everyday wearability. Each frame captures a sense of movement and authenticity, transforming simple moments into expressions of self-assured style.
When asked, “What does comfortable mean to you?” NAYEON shared, “When I am being my true self.” Her answer perfectly reflects the spirit of the campaign — where
confidence, authenticity, and comfort come together naturally. What she loves most is that it’s simple and comfortable, especially the soft cushioned insoles. Fashionably trendy is important, but it needs to be comfortable at all times.
VIVAIA Spring 2026 Collection highlights include:
Jogger Sneakerinas: The viral satin Sneakerina, now reimagined with a supportive bubble outsole for longer walks. Crafted from eco-friendly satin fabric, Carol features a triple-layer sole and foldable design. Customize it with VIVAIA’s signature shoe charms and interchangeable laces to express your individuality. Best of all, it’s machine-washable for easy care. (Retail Price: $159)
Margot™ Mary Jane: VIVAIA’s most iconic square-toe flats, now co-created with French artist Léa Morichon. Showcasing her hand-drawn florals beneath a sheer mesh overlay, the design blends delicate artistry with everyday wear. Crafted with a lightweight, breathable mesh upper and VIVAIA’s signature comfort insole. (Retail Price: $149)
Hybrid Mary Janes: Crafted with breathable mesh, they deliver soft, flexible steps and all-day comfort across seasons. A supportive bubble sole adds a touch of retro flair while enhancing everyday movement. Light, versatile, and playful, it comes with complimentary charms, allowing a more personalized style. (Retail Price: $149)
Margot™ Mary Jane 3.0: Designed with a sculpted square toe and expanded toe room while maintaining a sleek silhouette. Upgrades include triple-layer forefoot cushioning with responsive EVA support and enhanced 3 times arch support for all-day comfort. (Retail Price: $139)
VIVAIA Spring 2026 Collection is available at VIVAIA.com or at VIVAIA Pondok Indah Mall 2, Level 3, and select retail stores.
