Increasingly recognized as a strategic investment in human capital, corporate travel has gone beyond recreation— it serves as a powerful tool for employee recognition, team collaboration, and organizational performance.
Globally, the business travel industry continues to show strong growth. A report by the Global Business Travel Association (GBTA) projects that global business travel spending will reach approximately USD 1.8 trillion by 2027, with the Asia Pacific region being one of the fastest-growing regions due to regional business expansion and increased cross-border professional mobility.
The Incentive Travel Industry Index report published by the SITE Foundation also shows that approximately 55% of global companies plan to increase their budgets for incentive travel, reflecting growing corporate confidence in the effectiveness of these programs in boosting employee motivation and loyalty.
Responding to this trend, Golden Rama Tours & Travel offers Corporate Incentive Travel, a travel solution designed to support employee reward programs, strengthen team collaboration, and develop company culture.
Golden Rama Tours & Travel President Director, Madu Sudono, explained that more and more companies are viewing travel experiences as a strategic investment in human resource management.
“Companies today understand that employee rewards are not only financial, but also through meaningful experiences. Incentive travel provides an opportunity for companies to provide experiences that strengthen team cohesion, increase motivation, and ultimately have a positive impact on organizational performance,” he explained.
Statistically, several industry studies also show that incentive travel programs can increase employee performance by 18–44%. In Indonesia, the corporate travel trend is also growing, along with the growing need for companies to provide more meaningful and experience-based reward programs. Various international destinations such as Japan, South Korea, China, and several European cities have become popular choices for Indonesian companies because they offer a combination of cultural attractions, strong tourism infrastructure, and facilities that support group activities and corporate events.
In line with this trend, Ricky Hilton, General Manager of Communications & CRM at Golden Rama Tours & Travel, emphasized that an experience-based travel approach is now key to designing an effective incentive travel program.
“Travel increasingly plays a more strategic role for companies. Incentive travel not only provides memorable experiences for employees, but also serves as a company investment to increase motivation, productivity, and strengthen team relationships,” explained Ricky.
He added that current travel trends show a shift toward experiential travel, where travelers seek more personalized, authentic, and memorable experiences at the destinations they visit.
To address this need, Golden Rama offers incentive travel services with an integrated approach, from trip planning and creating itineraries tailored to company objectives to managing activities during the trip.
This approach is also reflected in the contribution of incentive travel programs to company performance. By 2025, this segment will contribute approximately 11% of Golden Rama’s total sales and becoming a key driver of the company’s business growth.
Going forward, Golden Rama Tours & Travel will continue to innovate by offering a variety of corporate travel solutions that not only provide quality travel experiences but also support companies in building stronger, more collaborative teams.
