The European fashion icon, Alexandra Lapp, is known for her polished and effortless way of dressing, blending classic wardrobe pieces with a modern point of view. Her style resonates across different audiences, making her a familiar reference for women with diverse backgrounds and personal styles. Bringing a Southeast Asian perspective to the global stage, Buttonscarves introduces its latest collaboration with Alexandra Lapp.
Alexandra’s approach to style aligns naturally with the brand’s vision of creating timeless, versatile, and easy-to-wear pieces. The collaboration features a collection that connects different perspectives, where Southeast Asian craftsmanship meets European sensibility in a way that feels relevant to modern women’s style.
Buttonscarves x Alexandra Lapp series consists of a range of pieces that reflect her signature aesthetic through thoughtfully composed patterns and a refined collection, including 100% silk scarf – smooth texture with a soft sheen, as well as a premium voile scarf – light and comfortable for daily wear. Complementing the collection is the Alexandra Bag – designed with a clean, structured silhouette, crafted from durable pebble leather, and finished with the iconic gold “B” monogram. The bag also comes with a detachable strap, making it wearable as both a handbag and a sling bag.
In this collaboration, Alexandra Lapp also shares curated looks that reflect her signature fashion styles, including mother daughter matching OOTD. Styled with scarves and a signature bag, capturing her distinctive way of dressing. Her styling reflects a balance between classic and modern, showing how each item can fit seamlessly into everyday dressing.
“This collaboration is an important step for us as a Southeast Asian brand entering a broader global market,” said Linda Anggrea, CEO of Buttonscarves. “We see this as more than just a collaboration. It’s about bringing together perspectives and creating something that feels relevant to a wider audience, globally. Alexandra represents a style that is timeless, yet the latest fashion, and that is very much in line with Buttonscarves’ signature DNA in fashion.”
The Buttonscarves x Alexandra Lapp series is now available across Buttonscarves stores and the website.
