Djournal, ISMAYA Group’s homegrown coffee brand, proudly re-introduces Djournal Monster Café at its flagship store in Pasaraya Blok M, marking a new milestone in its journey to celebrate Indonesian pride through coffee, creativity, and local talent. Featuring the signature visual works of internationally acclaimed Indonesian artist Darbotz, the initiative reflects Djournal’s commitment to championing Indonesian coffee while bringing together art, design, and community within one connected creative ecosystem.
“Through this initiative, we want to demonstrate that the quality of Indonesian coffee deserves to stand alongside the creativity of our local talents. We hope Djournal continues to inspire new conversations, meaningful collaborations, and creative expression,“ said Bram Hendrata, CEO of ISMAYA Group.
The experience is brought to life by Mahavisual, an Indonesian Art & Experience Lab, which translated Djournal’s spirit and Darbotz’s visual identity into an immersive spatial experience through the characters Bizzy, Izzy, and Cozzy, representing positivity, creativity, and the energy of everyday life.
Located in the heart of Pasaraya Blok M, a district long recognized as one of Jakarta’s cultural and creative landmarks, the flagship store serves as the starting point of Djournal’s next chapter. Designed as an evolving destination, the space will continue to grow alongside artists, creators, and communities, introducing new perspectives over time while remaining rooted in Djournal’s identity. This vision is realized through three core pillars;
The first is coffee craftsmanship, expressed through a dual-bar concept featuring both an Espresso Bar and a Manual Brew Bar. Second, circular innovation through a collaboration with Bell Living Lab, a company that helps repurposed 288.75 kilograms of coffee waste into one of the café’s signature design features. Third, spatial design by renowned architectural firm FFFAAARRR, whose expressive design approach creates a versatile environment that accommodates individual work sessions, meetings, brainstorming, casual gatherings, and community activities.
The same spirit is reflected in the Djournal Monster Series, a collection of signature beverages inspired by Indonesian flavors through a contemporary lens. Apple Pomelo Cold Brew combines the refreshing notes of apple and pomelo, inspired by Malang apples and Indonesian pomelo. Enting Enting Latte reimagines the beloved traditional peanut brittle snack with caramelized peanut flavors and crunchy enting-enting topping, while Enting Enting Chocolate offers a non-coffee alternative featuring rich chocolate, caramelized peanut notes, and the signature crunch of enting-enting as a modern interpretation of local flavors.
As part of the initiative, Djournal also collaborates with Hydro Flask and Baller Indonesia to launch a limited-edition merchandise collection that brings together functionality, design, and lifestyle—extending the creative experience beyond the café itself.
This is only the beginning. Looking ahead, Djournal will continue creating spaces where coffee, creativity, and community intersect through collaborations with Indonesian talents. Because for Djournal, every cup of coffee is more than what is served—it is about the stories shared, the ideas created, and the connections formed around it.
