NewsThe New Opening of The Athlete's Foot, Grand Indonesia shopping town

The New Opening of The Athlete’s Foot, Grand Indonesia shopping town

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March 15th 2019, The Athlete’s Foot (TAF), a global retailer for trendy athletic footwear and apparel, opened its newest concept at Grand Indonesia Shopping Town, East Mall, Skybridge 3rd floor. The store is the 10th Store opened in Indonesia.
To celebrate the new concept store opening, TAF hosted a grand launch event and the event was attended by local brand ambassadors and influencers of Nike, Adidas, Reebok, Puma, New Balance and also New Era. It was also attended by Group CEO of MAP, Mr V.P. Sharma, The CEO Of TAF Mr. Ingmar Kraak, brands representatives and also loyal fans to experience the latest retail format and product collections.
TAF also unveiled the latest from various brands:
Nike AM720
The Air Max 720 goes bigger than ever with Nike’s tallest Air bag yet, offering more Air underfoot for unimaginable all-day comfort, which boasts an Air unit 6mm taller than any before it. With more Air directly underfoot, the 720 offers unimaginable all- day comfort and brings to life a totally new aesthetic for Nike Air
Puma RSX
PUMA is keeping the momentum strong with their RS chronicles as this month they launch the latest iteration of the RS-X.  The RS-X Trophies celebrates the extreme reinvention of fame in the era of social media and reality television.These days we’ve been seeing an influx of ‘new’ celebrities emerging from social media, sport, music, and more. The RS-X Trophies disruptive design is inspired by this ongoing cultural phenomenon and reinvention of fame and recognition. Built with RS technology on the midsole, the bulky silhouette with mesh and textile upper is stylishly decked with leather overlays. Elevating the look with gold accents along the quarter panels, the sneakers in PUMA Black – PUMA Team Gold colorway is embossed with a textile heel piece and molded sockliner with specific RS branding. Completing the look with tonal laces, the sneakers are placed atop rubber outsole with a light weight midsole. 
Puma Basket Crush (369556 01)
Aptly rendered in bold Hibiscus colorway, the unique asymmetrical lacing system creates a perfect top-down view of the shape of a heart. One of the brand’s most iconic silhouettes, the latest iteration is designed with beautiful fashion-forward detailing inspired by on point street style. Featuring PUMA branding on the heel with tonal Formstrip on the lateral and medial side, these stylish sneakers will be a hit all year-round. 
Adidas Sleek
“adidas keeps exploring ever-evolving feminine power, taking limitless female expressions, and represents the soul into Sleek silhouette. Arriving in charming and striking color and design, adidas Originals Sleek is ready to be part of the latest unlimited fashion expression and not defined by only one definition.”
Reebok Aztrek
Two new colorways of the Reebok Aztrek ’93 are on their way. The sneaker made by the genius of Christian Tresser, father of some of the most iconic silhouettes of the 90s, is revisited for the SS19, in two new colorways. To represent them two pillars of music: the unstoppable Cardi B and the Atlanta rapper Future. Both protagonists of the new Reebok Classic campaign, fully embody the 90s spirit and the authenticity of the shoe, reinterpreting it according to their own style.
New Balance 997H
The latest evolution of the classic New Balance 997 has just landed. Blessed with a streamlined stance that will slot seamlessly into any modern sneaker rotation, the new-gen 997H is a progressive update of the ultimate 99x fan-favourite.
With ENCAP and C-CAP cushioning, XAR-1000 carbon rubber outsoles, and Smith’s ingenious Hytrel Thermoplastic lockdown strap, the 997 was a breakthrough moment for footwear tech. Among hardcore NB aficionados, the super crisp midsole has long been regarded as the 997’s most endearing feature. Built with incomparable manufacturing standards and top-notch raw materials, not to mention the elegant profile and dual-density comfort, Smith’s magnum opus has more than stood the test of time. 
For more information about TAF,  please follow Instagram : @TheAthletesFootID and Facebook : TheAthletesFootID ,visit

Sri Utami
Sri Utami
A writer who loves to explore interesting places, food, people and culture. When she is not writing, she spends her time with sightseeing, reading books and watching movies. Former hotelier and marketing enthusiast who’s keen to socialize and to learn new things.