As the demand for plant-based foods continues to grow especially during the pandemic, V-SOY has gained popularity with the public as one of the best options for plant-based milk in Indonesia. V-SOY is making waves once more by introducing V-SOY LOW SUGAR (for Barista) into its illustrious range. Made to accommodate everyone’s needs, this delicious variant is sure to keep consumers coming back.
In conjuction with INTERNATIONAL COFFEE DAY on October 1st, V-SOY will hold “V-SOY BARISTA SOYLUTION COMPETITION” (online and offline event), which will take place on September 12th to October 1st 2022. The event aims to introduce V-SOY LOW SUGAR for Barista to Indonesia’s culinary and coffee (F&B) entrepreneurs, particularly to Baristas.
With this upcoming competition, V-SOY expects to expand their B2B (Business to Business) market by providing references, education, business opportunities, guided by respected coffee experts. This national scale competition invites Adi W. Taroepratjeka as the main judge to determine the winner out of three finalists who have competed for the final round, which are going to be conducted offline. The winner will win a total amount of Rp 90.000.000.
Adi W. Taroepratjeka is the Head Director and owner of 5758 Coffee Lab, who devotes his life to the coffee industry for decades. His dedication to the coffee industry brought him as the first Q Grader Instructor in Indonesia. Born on April 21st, 1975, Adi W. Taroepratjeka attracts people’s attention with his appearance on Story-Kompas TV as the presenter.
“The increasing demand and the current trend of using plant-based milk have appeared on the market as the consumers prefer a dairy-free diet. This should challenge a barista to serve tasty coffee drinks by using plant-based milk as an alternative. V-SOY accommodates this needs since V-SOY is a great all-rounder for hot and cold coffees, but the most important is, V-SOY provides great flavor with affordable price for everyone.”, Adi W. Taroepratjeka explained.
Through this activity and campaign, V-SOY World Indonesia strives to strengthen their brand image as the top-notch soya milk which can be added into any coffee drinks as ‘the staple of coffee add-ins’, as well as to penetrate a proficient brand image to B2C (Business to Consumer) market.
For further information about this competition and V-SOY LOW SUGAR (for Barista), kindly visit V-Soy World Indonesia’s social media account on @vsoyworldindonesia and receive special discount for the purchased products on blibli.com