, sport tourism already accounts for more than 10% of global tourism spending, with annual growth projected at 17.5% through 2030. In Indonesia, the sector contributed approximately IDR 18.79 trillion in 2024, representing 25–30% of the nation’s event tourism value.The Expedia Group Unpack ’26 Report reveals that 57% of global travelers are interested in attending local or regional sporting events while abroad. Destinations are now chosen not only for beauty but for their ability to deliver authentic sporting experiences—from world marathons and tennis tournaments to iconic golf courses set against breathtaking landscapes.){kind=link}
As the world steps into 2026, travel is no longer just about visiting iconic destinations—it’s about moving, engaging, and experiencing. One of the fastest-growing pillars of modern tourism is sport holiday, a concept that blends travel with active participation or spectating at sporting events.
According to the United Nations World Tourism Organization (UNWTO), sport tourism already accounts for more than 10% of global tourism spending, with annual growth projected at 17.5% through 2030. In Indonesia, the sector contributed approximately IDR 18.79 trillion in 2024, representing 25–30% of the nation’s event tourism value.
The Expedia Group Unpack ’26 Report reveals that 57% of global travelers are interested in attending local or regional sporting events while abroad. Destinations are now chosen not only for beauty but for their ability to deliver authentic sporting experiences—from world marathons and tennis tournaments to iconic golf courses set against breathtaking landscapes.
Golden Rama’s Sports Holiday portfolio saw a 50% increase in sales in 2025 compared to 2024. Marathon travel packages led the way, followed by tennis events, underscoring strong demand among Indonesian travelers for experiences that combine achievement, community, and exploration. In 2026, Golden Rama will broaden its offerings to include golf in Vietnam and China, six SuperHalfs Marathon series, and world-class tennis tournaments. The company is targeting double growth compared to 2025, with marathon travel remaining the cornerstone while expanding into golf, tennis, and new sports-themed products.
With strong global and national momentum, sport tourism is no longer a passing trend—it is a new pillar of modern tourism. Golden Rama is committed to curating journeys that go beyond destinations, delivering experiences that resonate with lifestyle, passion, and memory.