Embarking on the Eid Season, Benang Jarum officially launches its Raya Pop-Up Store at Kota Kasablanka Mall, Jakarta, as part of the brand’s strategy to expand and enhance its retail experience. The Raya Pop-Up Store will run from February 1 to April 15, 2026, located on the UG Floor, Unit 17.
The launching event was held on February 6, 2026, inaugurated by Allyssa Hawadi Soeleman (Co-Founder) and Mifthahul Jannah (Creative Director), attended by media partners, key opinion leaders, Benang Jarum fans, and customers. It also unveils new arrivals and the 2026 Raya collection, in various styles, including tunics, long dresses, outerwear, vests, scarves, ruffle skirts, for kids or family, and more.
The Benang Jarum Pop-Up Store at Kota Kasablanka showcases the Raya collection, which fully represents Benang Jarum’s signature. From February to April 2026, Benang Jarum will gradually introduce the Raya collection, starting with the Marchesa Collection in January 2026, followed by the Blooming Eid Collection in February 2026, and the Regal Collection in March 2026.
Visitors are entertained with an exciting shopping experience and special offers, one of which is to enjoy complimentary premium ice cream, redeemable on-site by showing the receipt at Benang Jarum, with no minimum purchase, and benefit to create a personalized scarf with initial embellishments, valid exclusively from February 6–8, 2026.
Through this approach, the Pop-Up Store serves not only as a retail space but also as a platform to introduce the story behind each Raya collection, from design exploration and material selection to its relevance to the fashion needs of modern families during Eid celebrations, which focus on comfort, details and elegance, whether matching looks or own style in Marchesa, The Black Label or Timeless collections.
“The Pop-Up Store is designed as a more personal space for customers to fully explore the Raya collection. Each Raya collection is designed with a different approach, however consistent on the same values like comfort, meaningful details, and silhouettes that can be worn together as a family,” said Mifthahul Jannah.
“Here, customers have the opportunity to see, feel, and try on the collections firsthand, while also understanding the story behind each Raya collection we’ve presented throughout the beginning of this year,” she added.
Find out more Benang Jarum collections at retail stores and online through Benang Jarum.