One is most delighted to observe that Maison Martell has chosen to honour the Year of the Horse with such splendour. The Fire Horse edition, adorned with calligraphy of noble Chinese bearing, is not merely a bottle of cognac—it is a testament to heritage, artistry, and the enduring spirit of craftsmanship. Inspired by the shared character between “Martell” and “horse” in modern Mandarin, the collection highlights this symbolic bond through the work of renowned Chinese artist He Datian, celebrated for his equine brush paintings. His calligraphy transforms into living imagery, where the horse emerges from the strokes of Martell’s name—an elegant fusion of language, art, and spirit.
The horse, a creature of grace and fortitude, has long stood as a symbol of loyalty and courage. In this edition, its presence is captured with elegance: a gallop upon the Martell VSOP, a proud rearing upon Noblige, refined majesty of XO and XXO, and a swift, triumphant stride upon Cordon Bleu. Each depiction is not only a visual delight but a reflection of the character within the cognac itself.
The colours—red, electric blue, and shimmering gold—speak of festivity and grandeur, while the XO and XXO editions, cloaked in silver and gold, exude a sense of timeless prestige. One finds in these bottles not only a spirit to be savoured but a keepsake worthy of admiration. Martell has chosen to honour the Lunar New Year with such a distinguished presence. In Jakarta, the House shall grace the city’s most vibrant gatherings, with exclusive booths at Central Park Mall (February 3–8) and PIK Avenue (February 6–22). These settings are designed not merely for commerce, but to envelop visitors in the festive spirit, offering an experience both personal and refined.
The limited‑edition collection, presented as a luxurious gift and a symbol of good fortune, stands as a fitting tribute to the season’s joy. It is said that Martell’s presence at these fairs is intended to create moments of meaning for all who attend—encouraging celebration in a manner that is both special and memorable.
