After 16 years in Indonesia and two decades on the global stage, V‑Soy is stepping out with a redesigned packaging that reflects today’s modern, minimalist sensibilities. The update follows consumer studies showing that sleek, uncluttered visuals resonate more strongly with evolving lifestyles, while the previous design was seen as too busy and out of sync with current trends. The new look will be rolled out gradually across all product variants worldwide, ensuring V‑Soy stays relevant and closely connected with its audience.
In Indonesia, V‑Soy has appointed actress and wellness advocate Sigi Wimala as its Brand Ambassador. According to Brand Manager Evlin Wangsadirja, Sigi’s active, sporty lifestyle and role as a mother embody the brand’s motto: “Natural Goodness in Every Drop.” Sigi herself highlighted that V‑Soy’s zero‑calorie profile makes it a natural fit for her daily routine, aligning with her careful approach to health and nutrition. V-Soy Principal Nampetch Tatiyawong expressed that V-Soy helped her gaining a healthier lifestyle in all aspects of life.
2026 marks a year of creative collaborations for V‑Soy World Indonesia, partnering with culinary innovators across the country. The brand supported Gastronusa, a platform founded by food enthusiast Edwin, in producing content that celebrates local Indonesian cuisine. At Inori Gelato Shop, Chef Ronald Prasanto experimented with V‑Soy as a base for his bean curd flower and multigrain gelato creations. Meanwhile, Chef Philip of Warung SCI Prikphun Manow infused Thai fusion flair into his signature Tom Yum Soy, and Chef Reko Ahmad of Omakase Shoumise incorporated V‑Soy into his Mapo Tofu. These inventive dishes took center stage at the V‑Soy Media Gathering held in Jakarta on May 8, 2026.
V‑Soy is a 100% plant‑based soy drink, calorie‑free and cholesterol‑free, designed to encourage healthier lifestyles. Current variants include 1‑liter UHT packs in original, multigrain, golden grain, low sugar/barista, 200‑ml UHT packs in multigrain, cocoa, sugar‑free and 300‑ml bottles: multigrain, cocoa.