 Books, the world’s largest international book bazaar, returns to Jakarta with BBW ICE BSD City 2026.){kind=link}
Big Bad Wolf (BBW) Books, the world’s largest international book bazaar, returns to Jakarta with BBW ICE BSD City 2026—part of the BBW Indonesia 2026 series and its 10th anniversary. Held at ICE BSD City (Halls 2–3A), the event runs non-stop for five days, from midnight on April 29 to May 3, offering a more vibrant and comfortable book-hunting experience.
This year marks a decade of BBW Indonesia, which has brought millions of books to readers nationwide while expanding access to literacy. According to Country Director Marthius Wandi Budianto, BBW Jakarta 2026 represents both a milestone and a continued commitment to making books part of everyday life. Founder Andrew Yap added that BBW’s mission remains rooted in making books accessible to all, with Jakarta playing a key role in that journey.
Visitors can browse millions of international titles at discounts of up to 90%. Highlights include late-night promos, flash sales with prices starting from Rp1,000, and the SUPER SALE Buy 2 Get 3 deal. Shoppers can also enjoy free merchandise, coffee offers, and special perks for bulk purchases.
Beyond shopping, the event features interactive programs such as “Shop for Books with Prizes,” offering rewards like an electric car, gold, and travel vouchers, as well as the Book Tower Challenge and social media-friendly Experience Zones.
Supported by partners including Bank Central Asia (BCA), which offers exclusive discounts and promotions, BBW Jakarta 2026 aims to make reading more accessible while delivering an engaging, rewarding experience for all visitors.