Scoot, the low-cost carrier and subsidiary of Singapore Airlines, today announced the launch of its latest campaign in Indonesia, Sambal si Petualang (Sambal the Adventurer), in collaboration with Martcellia Liunic (Liunic), a Jakarta-based visual artist known for her unique, imaginative, and wearable handmade artwork. The campaign celebrates Indonesian culture through one of the essential elements of everyday cuisine: sambal.
For many Indonesians, a meal is not complete without sambal. Sambal the Adventurer draws on this tradition to build a closer connection with Indonesians by inviting customers to bring a taste of home with them on every Scoot trip.
To reflect Scoot’s fun and free-spirited spirit, three uniquely designed bag plushies with zippered pouches were created in collaboration with Liunic, allowing customers to take their sambal with them on the go.
These limited-edition travel accessories will be packaged in a blind box and can be redeemed by Scoot customers at selected airports in Indonesia. Scoot customers departing from these airports can redeem their blind box by presenting their boarding pass at designated locations during the following periods:
- Soekarno-Hatta International Airport, Jakarta: May 14, 2026 – June 10, 2026
- Juanda International Airport, Surabaya: June 18, 2026 – June 24, 2026
- Yogyakarta International Airport: June 18, 2026 – June 24, 2026
- Kualanamu International Airport, Medan: June 25, 2026 – July 8, 2026
Currently, Scoot serves 16 cities in Indonesia, including the recently launched Belitung. With the planned launch of Pontianak in June 2026, Scoot will serve a total of 17 destinations in Indonesia.