NewsALLEIRA LAUNCHES “BATIK PITA PINK”

ALLEIRA LAUNCHES “BATIK PITA PINK”

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Alleira Batik supports the month of Breast Cancer Awareness with Yayasan Kanker Payudara Indonesia by creating a series of “Batik Pita Pink” collection. The collection is dedicated to female cancer patients at Alleira Plaza Indonesia Boutique.

In the event, a fashion show was held to showcase Alleira’s shirt collection for men, stolas and scarves modeled by famous celebrities. The event was also attended by Mrs. Linda Amalia Sari Gumelar as head of Yayasan Kanker Payudara Indonesia (YPKI).

“Batik Pita Pink” was specially designed by combining series of flower theme and kawung as Indonesian traditional theme, using pink and grey as the basic colors.

The design is hoped to bring awareness that Indonesian Women can do their best to create new movement for cancer patients, to be strong, gentle, great and full of love and positivity.