Buttonscarves once again takes over global fashion scenes, this time in London, the United Kingdom by launching #ButtonscarvesGoesGlobal. After the successful campaign in numerous world fashion events in Jakarta, Dubai, New York, and Kuala Lumpur showcase the S/S 23-24 collection during London Fashion Week in September 2023. This global campaign marks another milestone for Buttonscarves and proves its commitment to becoming one of the leading lifestyle brands on the international stage. Buttonscarves Beauty as the Official Beauty Sponsor for Indonesia Now fashion designers also supported this notable event.
#ButtonscarvesGoesGlobal has made dual breakthroughs at once and recorded history as the first Indonesian brand in London, by presenting a giant installation of ‘the Giant Inflatable Bag’ a size of 4 meters high and 3.6 meters long in the Tower Bridge area and also carrying out a fully-wrapped taxi with Bimu Monogram livery design in Viva Magenta in London. This color not only reflects the Buttonscarves’ passion for going global but also provides a touch of elegance, including in the design of the taxi.
“Buttonscarves have extensive opportunities and potential for future achievements. By continuing to leave its traces of creativity in various countries and its commitment through the #ButtonscarvesGoesGlobal campaign, Buttonscarves has the ambition to become a real embodiment of an Indonesian brand that can penetrate the global market. Buttonscarves hopes to continue to innovate, making a positive contribution to the fashion industry,” explained Linda Anggrea, CEO of Buttonscarves.
