The Indonesian Hotel Public Relations Association (Himpunan Humas Hotel or H3) Indonesia celebrated its 3-decade journey on 27 November 2025. The event was held at Lidah Lokal Bar – ARTOTEL Gelora Senayan. This significant milestone affirms the strategic role of public relations in advancing the hospitality industry and driving the national tourism sector. This momentum also marks H3 Indonesia’s position as the pioneer professional hotel public relations organization in Indonesia. H3 Indonesia is expected to continue uniting the professional forum for hotel public relations. It consistently brings impact and aspires to benefit society and the nation.
As part of the celebration program, H3 Indonesia presented a Fashion Show in collaboration with the renowned Wilsen Willim, an Indonesian fashion designer known for his modern, minimalist style and creativity to elegantly elevate Indonesian textiles. This showcase is a form of H3 Indonesia’s support in promoting the Wastra Tourism 2026 program of the Ministry of Tourism of the Republic of Indonesia, which aims to promote traditional Indonesian textiles worldwide as a signature identity and culture.
Numerous milestones have been H3 achieved in its 30th anniversary journey, including the expansion of its organizational structure through the establishment of six Branch Management Bodies (BPCs) in Semarang, Yogyakarta, Surabaya, Bandung, and Bogor, with the Semarang and Surabaya BPCs being the most recent. These BPCs strengthen the hotel public relations network across various regions and open up broader collaboration opportunities for communications practitioners in the hospitality industry.
On this occasion, H3 Indonesia also expressed its deepest appreciation to all supporting partners throughout its journey, including industry players, nationwide media, and communities. The synergy built over time provides a strong foundation for the organization to continue bringing a positive impact on the hospitality and tourism industry.
This 30th anniversary celebration serves as an invitation to members and partners to further build unity, creativity, and actively participate in advancing the Indonesian hospitality and tourism industry to another level.
