According to Acting Chief Executive Officer of Tourism WA David Lowe, Singapore, Malaysia and Indonesia are important markets for Western Australia, adding a collective $484 million to the State’s economy and attracting more than 231,000 visitors in the year ending September 2016.
Western Australia offers many extraordinary tourism experiences, some of which can't be found anywhere else in Australia, and in some cases the world. For example, there's the world's largest collection of wildflowers; Australia's whitest beach at Lucky Bay in Esperance; the only two horizontal waterfalls in the world in the Kimberley; swimming with the world’s largest fish, the whale shark, in Exmouth; and the largest outdoor gallery in the world at Lake Ballard.
Western Australia is one of the largest states in the world and its untapped beauty and culture caters to a wide range of tastes and budgets of discerning travellers.
Tasked with highlighting Western Australia as a destination of choice for travellers through publicity campaigns, PR agency Cohn & Wolfe will aim to boost the number of people visiting the State from the Asia-Pacific region.